Discover the future of healthcare marketing with the latest insights from a recent AMA survey. Healthcare providers in the US are making a significant shift from private practice to larger institutions, insurers, and practices. This shift is driven by the increasing need for access to resources, assistance in reducing administrative burden, and the desire for stronger negotiating power. In this digital age, HCPs are becoming more tech-savvy, making traditional face-to-face marketing less effective. To tackle these evolving challenges, innovative approaches utilizing HCP and Patient Digital Affinity data and to drive enhanced and precise targeting and messaging are becoming essential. Stay ahead of the curve by learning about cutting-edge customer data strategies and how to leverage them for maximum impact in today's dynamic healthcare landscape.