With a background in media planning, Jen Werther has built her career around helping pharma clients develop effective strategies for reaching healthcare audiences. In her current role, she serves as Chief Solution Architect at DeepIntent, the leading health advertising platform. During her time at DeepIntent, Werther has been instrumental in leading the industry forward with data-driven solutions built with healthcare marketers in mind. These include a custom modeling solution proven to increase audience quality by 30% and an optimization engine that optimizes live campaigns using real-world clinical data and machine learning, both of which received patents in 2021. In 2022, she was named an ELITE Strategist by PM360 Magazine. Werther holds a degree in Communication & Culture and Telecommunications from Indiana University Bloomington. She lives in Hillsdale, New Jersey, with her husband and two young daughters.