In the dynamic landscape of pharmaceutical commercial organizations, advanced analytics is emerging as a critical driver of success. This interactive session brings together industry leaders and decision-makers to explore the evolving prominence of advanced analytics. Example topics include • Strategic Transformation: How can advanced analytics transform commercial strategies? • Analytics Maturity: While some companies have embraced advanced analytics, others lag. We discuss the challenges of fostering an analytics-friendly culture, attracting talent, and created an integrated data environment • Data Aggregation and Digital IQ: Overcoming siloed data is crucial. We explore ways to aggregate accessible data sources and enhance workforce digital intelligence