TGaS will present benchmark data/insights and facilitate discussion on the continued evolution of Medical Affairs as strategic leader. During this session, we will focus on best practices related to omnichannel scientific engagement, and insights and analytics capabilities. We will discuss insights/best practices related to scientific engagement and address the following questions: • What does an effective customer engagement roadmap look like? • How can we leverage analytics and insights to demonstrate the value of medical affairs? • How can Medical Affairs partner effectively with cross-functional teams to drive strategic customer engagement?