This virtual interactive session will be focused on the latest Marketing Operations trends and will focus on key issues, challenges and opportunities currently impacting Marketing Operations. This will be an in-depth, peer-to-peer discussion on issues of critical importance and provides a forum for participants to share their experiences and best practices. TGaS will also present benchmark data and industry trends related to top areas of interest to Marketing Operations teams. Example hot topics include Content Excellence, Agency Management, Events (Speaker Programs, Meetings & Conventions) evolution, etc. This session will also provide an opportunity to take part in conversation about goals and objectives that peers have on their radar as they jumpstart 2025 and plan for what’s next in this ever-evolving functional area.