Over the next 1–3 years, leading pharma organizations will not just adjust  commercial operations. they will rebuild them for an AI-enabled environment. This session  brings together team capabilities, field-based skills, digital tools, and analytics to ask: what should Comm Operations look like when  AI is embedded in day-to-day work?  

We will explore the shift to a single platform for monitoring touchpoints and campaigns, the redesign of job descriptions and organizational models, and new rules for collaboration across field roles, including implications for IC. Attendees will leave with a sharper view of how to evolve commercial operations from fragmented execution to a truly integrated, AI-powered system. 

Join us to continue the Spring Summit conversation and compare how peers are reshaping Commercial Operations across functions in an AI‑enabled environment.