How is Pharma responding to Pricing and Access Pressures by Evolving Customer Engagement?
The healthcare industry is rapidly evolving, as external forces such as policies and legislation have resulted in industry consolidations, integrations and ongoing price pressures across the value chain. Pharmaceutical organizations, in order to remain competitive and differentiated, are adapting through various initiatives, both internal (strategic) and external (customer engagement).
Within this changing landscape, market stakeholders will have to understand how these changes will impact their product lines and portfolio strategies to build and maintain strong access and coverage without significantly impacting profitability. Pharmaceutical organizations are evolving their structures, roles and capabilities in response to these dynamics to develop strategies and actions that resonate with customers across segments to defend and grow their presence as the market continues to integrate and adapt.