The Evolution of Medical Affairs: Trends, Current and Future State 

During this session, TGaS will review trends, insights and benchmark data relevant to Medical Affairs. The Summit is a forum to engage with peers and exchange experiences and insights with other Medical Affairs leaders. The discussion will focus on emerging Medical Affairs trends including key issues, challenges, best practices and practical insights provided by you and your peers.

TGaS will present benchmark data/insights and facilitate discussion on the continued evolution of Medical Affairs including new capabilities intended to increase operational effectiveness and firmly establish medical affairs as a strategic partner with influence on clinical development and corporate strategy. We will dive into

• The way in which customer engagement continues to evolve and innovations medical affairs leaders are taking to meet customers where they are
• How Medical Affairs teams are collaborating with and supporting clinical development
• Ways in which we can leverage insights and analytics to inform decision-making and improve execution
• The approach leaders are taking to demonstrate the impact of medical affairs
• Leaders’ Choice: Interactive session focused on the key issues, challenges and opportunities identified by Medical Affairs Leaders. Discussion with industry peers to spark new ideas, approaches and best practices.

The integration of Medical and Commercial Omnichannel capabilities 

During this joint session, leaders from across Commercial and Medical Affairs teams will gather for an interactive discussion focused on:

• Cross-functional collaboration. How are medical and commercial teams coming together to achieve Omnichannel excellence?
• Overcoming barriers. How can we address potential pitfalls and challenges that may come with an Omnichannel approach to scientific engagement?
• Future of Omnichannel. What trends and best practices are we observing as organizations expand their Omnichannel capabilities?