Evolving Data Dynamics Influencing Data Management and Analytics Capabilities

As the complexity, speed and volume of data and analytics increases, with a desire for considering data as a product in the pharma industry, Data Management teams are under pressure to continually improve the value, quality, availability and usefulness of data for their organizations. This requires working hand-in-hand with analytics colleagues, especially with the significant proliferation of data sources over recent years, and the rise of digital analytics. Although they are separate TGaS solution areas, we are bringing together Commercial Data Management and Advanced Analytics for an interactive session on how these functions can best collaborate to deliver on stakeholder needs. The session will provide time to explore the select hot topics of data strategy, business rules management and governance of AIML to ensure ethical use. It will also cover current learnings on challenges with driving value from digital campaign data and wrap with a workshop and information sharing.