The Evolution of Medical Affairs: Trends, Current and Future State

Medical Affairs teams continue to evolve their ways of working, particularly related to impact demonstration, customer engagements, and insights and analytics capabilities. During this forum, you will have the opportunity to engage with and exchange experiences and insights with other Medical Affairs leaders. We will focus on emerging Medical Affairs trends and best practices, including:

The Power of KPIs in Medical Affairs

Key performance indicators are critical to demonstrating impact, progress, performance and to inform decision making. Establishing robust KPI frameworks that take into account insights and analytics for both field and internal teams is key to inform impact, strategy and resource allocation.

The Integration of Medical and Commercial Customer Engagement Capabilities

Leaders from across Commercial and Medical Affairs will gather for an interactive discussion regarding:

- Cross-functional collaboration. How are medical and commercial teams coming together to achieve continued Omnichannel excellence?

- Customer Engagement. Creating transparency and collaboration surrounding HCP engagement across the organization for an enhanced experience.

- Overcoming barriers. How can we address potential pitfalls and challenges that may come with an Omnichannel approach to scientific engagement?

Leader’s Choice

Discussion dedicated to the latest trends and will focus on YOUR key issues, challenges and opportunities currently impacting your teams