Omnichannel Marketing

This event promises to be a day full of dynamic discussions and insights centered around the evolution of omnichannel design and support within the industry.

Session 1: Peer Nominated Topics and Trends

During the summit, you will have the opportunity to connect with your peers, collaborate in a vibrant learning environment and gather fresh insights to bring back to your organization. We will start the day by addressing the topics that are most important to the network, exploring new research and creating a forum to converse with your peers.

Session 2: The Integration of Medical and Commercial Customer Engagement Capabilities

Teams are increasingly asked to support internal teams beyond brands, specifically medical affairs. The intersection of omnichannel across medical affairs is novel and rapidly evolving. In this interactive sessions we will bring together the omnichannel and medical affairs network to explore key topics such as:

• Cross-functional collaboration. How are medical and commercial teams coming together to achieve Omnichannel excellence?
• Overcoming barriers. How can we address potential pitfalls and challenges that may come with an Omnichannel approach to scientific engagement?
• Customer Engagement. Creating transparency around physician engagement across the organization for enhanced experience.

Session 3: Actioning real world data and insights to design impactful HCP segmentation and engagement

A key factor in achieving desired engagement is the ability to reach and activate the HCP audience. However, barriers are increasing thereby reducing the effectiveness of traditional commercialization approaches. Gain insights on best practices in identifying and actioning real world data and insights to design and deliver personalized, relevant engagements that deliver results; designed for today’s commercialization realities. How are others doing it, and what you can and should do now