In today’s rapidly evolving pharmaceutical landscape, the traditional customer engagement model is undergoing significant transformation.  This session will explore the key trends and innovative approaches companies are adopting to simplify and enhance customer engagement effectively.  Examine how field roles are shifting to align with the changing ways healthcare professionals (HCPs) work.  This includes adapting to new communication channels and integrating digital tools to maintain strong relationships with HCPs.  Identify opportunities to accelerate the adoption of innovative tools and technologies that can offset the challenges posed by reduced access to traditional engagement methods.  Compliantly connect data and teams to improve HCP interactions and also drive better cross-functional collaboration and impact.