In the rapidly evolving pharmaceutical landscape, customer-facing teams (sales reps and MSLs) face significant challenges in managing and synthesizing vast amounts of data from multiple sources. These challenges include the overwhelming volume and velocity of information, multiple platforms for data access, time-consuming data synthesis and skill gaps in extracting actionable insights. Effective engagement with HCPs is further impacted by dynamic call schedules that can change daily.

Gen AI combined with agentic workflows offers a transformative way to work by consolidating all relevant field data into a single, intuitive platform that can be queried in a conversational manner, enhancing the ability of customer-facing teams to plan and execute high-quality interactions with HCPs.

This presentation will explore how Gen AI can:

• Enhance call planning efficiency and improve the quality of customer interactions by providing comprehensive information, insights and recommendations (compliantly) at the fingertips of sales reps and MSLs.

• Elevate the performance of less skilled reps by synthesizing complex data into coherent narratives.

• Serve as the "last mile" that connects and makes actionable the extensive data and analytics investments that so many companies have made for customer-facing teams.

• Streamline daily tasks, like scheduling and logging engagements, to intelligently elevate rep's productivity and efficiency, providing more and higher quality time with customers

Join us to get “beyond the hype” of Gen AI and see how this powerful technology can provide practical, realistic ways for pharmaceutical companies to transform the way their customer engagement teams work.