Competitive Intelligence (CI) teams serve a critical role in enabling the flow of information and insights throughout organizations but are often siloed from the decisions they are helping to inform. With more channels for information than ever before, CI teams face increasing challenges to stay on top of the news, provide context, and mitigate swirl across their organizations. Delivering strong CI support is no longer a matter of news tracking; effective CI teams need to collaborate across their organizations and serve as a single source of truth. Looking to the future, CI teams have an opportunity to leverage new technologies to deliver increasing value to their organizations and stay one step ahead of the evolving competitive landscape.