Discover the future of healthcare marketing with the latest insights from a recent AMA survey. Healthcare providers in the US are making a significant shift from private practice to larger institutions, insurers, and practices. This shift is driven by the increasing need for access to resources, assistance in reducing administrative burden, and the desire for stronger negotiating power. In this digital age, HCPs are becoming more tech-savvy, making traditional face-to-face marketing less effective. To tackle these evolving challenges, innovative approaches utilizing HCP and Patient Digital Affinity data and to drive enhanced and precise targeting and messaging are becoming essential. Stay ahead of the curve by learning about cutting-edge customer data strategies and how to leverage them for maximum impact in today's dynamic healthcare landscape.

Join fellow customer engagement leaders from across the life sciences industry for a high-energy, interactive session designed to spark bold thinking and actionable solutions. At each table, a moderator from our firm will guide discussion, encourage diverse perspectives, and capture the best ideas. You’ll collaborate, debate, and co-create practical approaches you can take back to your own organization. By the end of the session, you’ll walk away with:

• Fresh perspectives from peers tackling the same challenges
• Proven and emerging approaches you can adapt for your context
• New connections across the industry who share your priorities

Join us for an enlightening expert panel session at the end of the day, delving into the pressing challenges faced by attendees in the rapidly changing realm of customer engagement. As the CRM landscape undergoes significant transformations and AI revolutionizes traditional search methods, coupled with evolving channels and advanced measurement techniques enabling precise attribution at an individual level, the time is ripe to gain valuable insights from industry leaders. Separate fact from fiction, distinguish fads from realities, and depart from the session with fresh perspectives and renewed inspiration to navigate the dynamic world of customer engagement with confidence and clarity. 

Experience the power of hyper-local marketing in today's fast-paced world where accessing, utilizing, and implementing data can open up exciting opportunities for growth. Top companies are embracing innovative solutions to facilitate real-time Go-To-Market strategies, allowing them to stay agile and responsive in the dynamic marketplace. Discover how harnessing the potential of localized data can drive your business forward and unlock untapped sources of value, giving you a competitive edge in today's ever-evolving business landscape.  Get hands on experience with new products and solutions that are addressing these challenges today.