In the welcome section, we will provide an update on the latest results from our Launch performance review of 2023. We will look at how launches performed in 2023, and what to look for as we look ahead to performance in 2024 and beyond.

Life science industry shifts, such as new technologies, diseases, value drivers, and payers, are changing the landscape of value strategy. Cross-functional collaboration is crucial. This session discusses how to develop a cohesive strategy, who should be involved, and potential pitfalls to avoid. The session also explores differences in strategy between recent launch case studies.

This session aims to help Commercial and Medical Affairs leaders work together as strategic partners during launch planning and execution. Commercial leaders will learn tools and best practices for collaborating with Medical Affairs and understand how critical medical strategic imperatives are developed. In addition, we will explore how to demonstrate Medical impact and value for your customers, and the tenets of creating an effective omnichannel customer engagement strategy.

This session will focus on effective customer engagement approaches that can drive real impact in 2025 and beyond. We'll explore how to bridge customer experience and engagement across R&D, Medical, and Commercial teams and collaborate with KOLs. You'll also gain insights on key decisions for partnering, building, and operationalizing customer engagement. We'll discuss refreshed launch tools, such as patient journey, segmentation, and data strategy, and how to activate data to drive action. Finally, we'll share novel approaches to engage customers at launch and support patients in getting the right therapy with less friction. 

In this session, we'll show you how to impact your commercial performance by measuring unique KPIs that go beyond the norm. Learn how to connect the dots between KPIs and action, identify what drives success, and conduct an interactive "isolating the variable" exercise to spark valuable insights within your team. We'll also explore how to use field team insights and make small changes that add up to a big difference.